Consumer Insight Webinar Series: Applying Analytics to Drive Behavior - Silverlink

Applying Analytics

How can we influence healthcare choices to help lower our country's spiraling healthcare costs?

Join our complimentary webinar series to learn how.

Silverlink, the leader in healthcare communications, invites you to join best-selling authors and industry leaders for this engaging, four-part webinar series. You’ll hear fresh insights and proven methodologies about how to engage and drive healthcare consumers. Experts will describe how applied analytics enable healthcare enterprises to motivate behavior, improve health outcomes and drive member loyalty.

Select the sessions you wish to attend, then register to the right:

Predicting & Driving Behaviors

Stephen Baker

Stephen Baker, Senior Writer for BusinessWeek, Author of The Numerati

Discussion topics include:

Everyday uses of math and data to predict and drive behaviors
Growing trend of collecting and mining data
Case studies of leading companies and how they use analytics

Analytics 101: An Introduction

Jack Newsom

Jack Newsom ScD, Senior Director of Analytics, Silverlink

Discussion topics include:

How can analytics be applied to drive healthcare behaviors?
What are the differences between reporting, cross-tabulation and adaptive control?
How can analytics change the face of healthcare?

Microtargeting & Segmentation

Kinney Zalesne

Kinney Zalesne, Writer for The Wall Street Journal, joins Jack Newsom

Discussion topics include:

Microtrends in healthcare
Methodologies to understand populations
Segmentation best practices and targeted messaging

July 28, 1:00 PM (EST) - Adaptive Control Techniques

Tom Davenport

Tom Davenport, Author of Competing on Analytics, joins Jack Newsom

Discussion topics include:

Industry leaders who use analytics
Best practices in analytics and their applications
Adaptive control techniques that improve business results



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Silverlink knows the healthcare consumer — and we know every point of contact offers a chance to impact their behavior. Our solutions are trusted by 80 of the nation’s largest and most influential health plans, pharmacy benefit managers and population health companies to build stronger relationships with consumers and dramatically lower costs. Silverlink’s unique approach combines real-time consumer interactions, behavioral insights and process innovation to unlock the value that consumers represent in healthcare’s complex cost equation.